# 1up vs Guru

Looking for [Guru alternatives](/content/blog/guru-alternatives/index.html)?

Find out how 1up compares to legacy Knowledge Management Tools

## Comparison Table

| Feature                           | 1up                                  | Guru                             |
|-----------------------------------|--------------------------------------|----------------------------------|
| **1-liner**                       | Answer sales questions, RFPs, and questionnaires 10x faster. | Knowledge management platform.    |
| **Free Trial**                    | ✅ Yes, 14-day free trial for all users. | ✅ Yes, 30-day free trial for all users. |
| **Self Service**                  | ✅ Yes, 1up is fully self-service   | ✅ Yes, Guru is fully self-service |
| **Pricing**                       | 📅 1up starts at $250 / month for **unlimited users** | 📅 $18 / user / month              |
| **Setup time**                    | ⚡ Minutes                           | ❗Days                           |
| **Easy Knowledge Base Setup**     | 😀 Connect documents, URLs, and previously completed questionnaires to be up and running in minutes | 😔 Requires you to create an intranet/wiki-style knowledge base consisting of cards |
| **Automate Answers in Bulk**      | ✅ Yes, 1up automates large questionnaires such as RFPs, DDQs, and compliance assessments. | ❌ Guru does not automate questionnaire responses. It only processes one search query at a time. |
| **Automated Knowledge Base Maintenance** | 😀 1up integrates with sources like Google Drive, Confluence, and Notion, and updates your knowledge database continually anytime the sources of truth are updated. | 😔 Guru has a great library of connectors, but users complain about [**outdated and deprecated data**](https://www.g2.com/products/guru/reviews/guru-review-255701) |
| **Time to Complete a 500-Row Questionnaire** | ⚡ Minutes                           | ❌ Guru does not automate questionnaires. |
| **3rd Party Chat Integrations**    | ✅ Connect 1up to Slack, MS Teams, and Google Chat to enable fast answers to any sales question | ✅ Guru connects to Slack, MS Teams, and Google Chat for AI search from the chat |
| **Easy to use UI**                | 🏃 Lightweight interface with minimal setup time. 1up is extremely easy to navigate and get used to. | 😕 Complex UI with a time–consuming learning curve. [**Users complain**](https://www.g2.com/products/guru/reviews/guru-review-4690039) that there are too many cards and noisy search results. |
| **Automate Web-based Questionnaires** | 💻 The 1up Browser Extension automates answers in any web portal based questionnaire | ❌ No, Guru does not automate questionnaires. |
| **Live Chat Support**             | 🙋‍♀️ Yes, with a real human        | ⌛ No, requires opening a ticket system and responds during business hours. |

## See Why 1up is Faster and Easier

Skip researching and writing answers - 1up automatically generates the best answer based on all your internal and external knowledge.

## Frequently Asked Questions

### Why choose 1up over Guru?
1up is purpose-built for Revenue teams to **answer sales questions, RFPs, and questionnaires end-to-end**, while Guru is a **knowledge management platform**. Guru helps teams store and search for information; 1up helps teams **complete revenue-critical questionnaires in minutes**, not hours.

### Can Guru automate questionnaires like 1up does?
No. 1up **automates large questionnaires in bulk**, including RFPs, DDQs, compliance assessments, and web-based forms. Guru only supports **one search query at a time**, which forces teams to manually copy, paste, and assemble answers - making large questionnaires slow and painful.

### How does setup and knowledge maintenance compare between 1up and Guru?
1up can be live in **minutes** by connecting documents, URLs, and past questionnaires, with knowledge kept continuously up to date from Google Drive, Confluence, and Notion. Guru requires teams to **build and maintain a card-based wiki**, and users frequently report outdated or deprecated content over time.

### Which tool is better for fast sales Q&A at scale?
1up is optimized for **speed and execution**, with a lightweight UI, bulk automation, browser-based questionnaire answering, and instant answers via Slack, Microsoft Teams, and Google Chat. Guru supports chat-based search, but noisy results and manual workflows slow teams down as volume increases.

## Why Teams Prefer 1up

- **95%** Faster questionnaire completion. WalkMe and JumpCloud slashed response time after implementing 1up.
- **2x** Questionnaire at-bats more than doubled after automating the process with 1up.
- **Global** Automation across multiple languages for sales teams and customers worldwide.

## How JumpCloud Doubled Sales Questionnaire Completion with 1up
JumpCloud is now seeing a 95% completion rate of their sales questionnaires through automation with 1up - more than double what it was.

## See 1up in Action

## The Answer Engine for Sales Teams

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