# Account-based Marketing (ABM)

Account-based marketing (ABM) is a business growth strategy that allocates resources to a set of target accounts within a defined, segmented market. It aligns both marketing and sales teams from the outset to promote long-term business growth and improve customer experience through personalized buying experiences and tailored communications for targeted high-value accounts.

ABM strategies enable teams to eliminate less- or low-valued targets early in the marketing process, ensuring that all resources are hyper-focused on engaging and converting the right, high-value audience. In doing so, marketing and sales teams can unlock greater ROI from their campaigns and improve customer loyalty.

**Examples of ABM Software tools**:

- [Hubspot ABM](https://www.hubspot.com/products/abm-software)
- [Demandbase](https://www.demandbase.com/)
- [6Sense](https://6sense.com/)

[Source: Growth Natives](https://growthnatives.com/blogs/account-based-marketing/abm-vs-traditional-lead-generation/)

## Account Based Marketing Explained:

What is Account Based Marketing? - YouTube

[What is Account Based Marketing?](https://www.youtube.com/watch?v=-yiMu2Zz9PI) [Leveling Up with Eric Siu](https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew)

Leveling Up with Eric Siu 200K subscribers

## FAQs

**What is account-based marketing?**  
Account-based marketing is a marketing tactic whereby brands focus on specific target accounts or companies rather than casting a wide net. This is achieved by tailoring marketing efforts and messaging to address the unique needs of each account.

**How does ABM differ from traditional marketing?**  
Unlike traditional marketing efforts that target a broad audience, account-based marketing is highly personalized. This creates deeper relationships and higher-value engagements with key accounts.

**Why implement account-based marketing?**  
B2Bs can realize several benefits from implementing account-based marketing. These include better alignment between sales and marketing teams, higher conversion rates, improved customer retention, and a more efficient use of resources targeting high-potential accounts.