Drip Campaign

A drip campaign — also known as drip marketing and marketing automation — is a marketing strategy that consists of emails that are sent out to prospects over a specified time to entice them to carry out the desired action. Drip campaigns can vary in size. While some may include no more than a few emails, others may go on for weeks at a time.

For example, a drip campaign could be triggered when a new user signs up to a clothing brand’s website. The following emails might then be sent:

• Day 0: A welcome email
• Day 3: An email highlighting the brand’s latest offers
• Day 5: An email containing a discount code valid for their first order
• Day 7: An email checking in to offer customer support

The biggest advantage of setting up a drip campaign is that once your copy has been written for each email, the campaign can run automatically.

Source: Automizy

Drip Marketing Explained:

What is Drip Marketing? [Beginner’s Guide] - YouTube

What is Drip Marketing? [Beginner’s Guide]

FAQs

What is a drip campaign?

A drip campaign is a marketing strategy that sends pre-scheduled, automated emails or messages to targeted audiences over time.

What's the purpose of a drip campaign?

A drip campaign is designed to nurture leads, educate prospects, or promote specific products or services over a period of time.

How big is a drip campaign?

Drip campaigns can vary in size. While some may include no more than a few emails, others may go on for weeks at a time. The benefit here is once the email copy has been written, the campaign can run automatically for as long as desired.