# Drip Campaign

A drip campaign — also known as drip marketing and marketing automation — is a marketing strategy that consists of emails that are sent out to prospects over a specified time to entice them to carry out the desired action. Drip campaigns can vary in size. While some may include no more than a few emails, others may go on for weeks at a time.

For example, a drip campaign could be triggered when a new user signs up to a clothing brand’s website. The following emails might then be sent:

- **Day 0:** A welcome email
- **Day 3:** An email highlighting the brand’s latest offers
- **Day 5:** An email containing a discount code valid for their first order
- **Day 7:** An email checking in to offer customer support

The biggest advantage of setting up a drip campaign is that once your copy has been written for each email, the campaign can run automatically.

[Source: Automizy](https://automizy.com/blog/drip-email-campaign-examples/)

## Drip Marketing Explained:

### What is Drip Marketing? [Beginner’s Guide] - YouTube

[What is Drip Marketing? [Beginner’s Guide]](https://www.youtube.com/watch?v=ypyb_tybajo)

## FAQs

### What is a drip campaign?
A drip campaign is a marketing strategy that sends pre-scheduled, automated emails or messages to targeted audiences over time.

### What's the purpose of a drip campaign?
A drip campaign is designed to nurture leads, educate prospects, or promote specific products or services over a period of time.

### How big is a drip campaign?
Drip campaigns can vary in size. While some may include no more than a few emails, others may go on for weeks at a time. The benefit here is once the email copy has been written, the campaign can run automatically for as long as desired.