# Sales Deck

A sales deck, also known as a pitch deck, is a presentation used by sales teams to pitch their company's products or services to potential customers. It serves as a visual aid and storytelling tool that outlines the key benefits and features of what's being offered, tailored to address the prospective customer's specific needs and pain points.

A sales deck will typically include:

- An introduction to the company.
- An overview of the product or service.
- Evidence of its value in the form of case studies, testimonials, or projections.
- A clear call to action.

A deck is often used alongside a [sales script](/content/sales-script/index.html), which guides reps on how they should audibly communicate with a prospect. The objective of a sales deck is to engage the audience, whether in a one-on-one meeting, a webinar, or a large conference, and communicate the product or service's merits in solving their unique problems and challenges.

## How to Build a Great Sales Deck:

The $100M Sales Deck: This Sales Deck Structure Closed $100,000,000 of Software - YouTube

[The $100M Sales Deck: This Sales Deck Structure Closed $100,000,000 of Software](https://www.youtube.com/watch?v=UCTo89xF22Y)

## FAQs

**How should a sales deck be structured?**  
The classic structure helps to engage an audience by stating the problem, outlining the impact of the problem, and describing the proposed solution.

**What is a sales deck?**  
A sales deck is a presentation that sales teams use to pitch their products or services to potential clients. It typically includes key information about the company, product features, benefits, and value propositions.

**What should be included in a sales deck?**  
A sales deck should include a compelling opening, an overview of the company and its offerings, customer testimonials or case studies, competitive analysis, pricing information, and a strong call to action.