# Value Proposition

A value proposition is a marketing statement that explains to customers why they should choose a product or service.

Writing a value proposition can be a useful exercise for new products. It forces a product owner to clearly articulate the what/why/who/how of their offering. This can be especially difficult for early stage companies or products defining a new category.

A strong value proposition should clearly communicate the benefits in a way that’s easy to understand. Try to avoid technical jargon buzzwords and just focus on the basics:

- Who is the product for?
- How do you solve the customer’s problem?
- Why should they choose your product over alternatives?
- What are the key qualities of your product?

Value proposition is often confused with a product’s [Unique Selling Point](/content/unique-selling-point/index.html), which more specifically defines how the product differentiates from competitors.

[Source: Hubspot](https://blog.hubspot.com/marketing/write-value-proposition)

## 5 Value Proposition Examples:

5 Value Proposition Examples Copy & Use That Engage Prospects and Close Deals - YouTube

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[5 Value Proposition Examples Copy & Use That Engage Prospects and Close Deals](https://www.youtube.com/watch?v=8vdoR3I7XBg) [Founder-Led Revenue Growth](https://www.youtube.com/channel/UC3bLxUg5G7D8ImDI9V_f2qg)

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